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 Frequently Asked Questions
Will email or fax work as well as snail mail?
No. Email and fax cost more per interview than
sending a letter - we've
tested all three. Plus, decision-makers describe
email and fax
as tasteless, cheap, inappropriate and
unbecoming for 6 and 7 figure executives.
Why should I spend money to find a job?
There are many answers to this question:
- It's 4 times faster than all other strategies
combined
- Your salary leverage is much higher (no
competition)
If you're a business decision-maker, you wouldn't
ask this question. In fact, the idea of marketing
yourself would be obvious and intuitive ... it's an
expense that's required to stay in business. The average
business spend 20% to 25% of revenue each
year on sales and marketing. Microsoft spends 22%. Job
seekers spend a tiny fraction of what businesses spend
... instead, they spend time which for many is lost
income.
Imagine where you'd be now if you had been marketing
yourself for your entire career. In fact, not marketing
yourself can be the most expensive career mistake you
will ever make.
What if I can't afford this?
Look around at the investments
you made in your house, your car, your TV, your toys
and your career. You decide which is more important
- we can't make that decision for you. A better
question to ask is, can you afford not to do this?
Will direct mail work for everyone?
No. Your
success depends on your value proposition,
the demand for your services in the marketplace, how
many letters you send and other factors.
- Our best was a 250% salary increase for
a $150k sales executive. He sent 2,500
letters, landed 30 interviews, received 9 job
offers, and leveraged his way up to Division
President at $400k+ with a 3-year full benefit
parachute and an $1,800 a month car allowance.
- Our average is 85% in 90 days for those who do it
right.
- Our worst was no calls for a $125k
manufacturing executive who sent out 2,500 letters
locally in a declining market ... despite our advice
that he change industries or relocate. He got over 100
unique website visitors in the first two weeks,
but no one called.
This is Marketing 101. You may have learned it in
college and used it in business. Nothing ever
works for sure - it's a numbers game with odds,
which you can see
right here.
What if my mailing fails?
If your first direct mail campaign fails, you have
the option of progressive mailing. See the
success rates page and
the prices page for details.
Do you provide a guarantee?
We don't guarantee a job - no one can do that. We
provide a cost-effective solution that gives you the
highest odds at the lowest cost, and an average return
on investment
of 9 to 1.
Is direct mail the same as junk mail?
It can be if your letters are addressed to "occupant" or
"hiring manager" or "sir or madam."
A personal letter addressed to a decision-maker with a
compelling value proposition on genuine,
engraved stationery and signed in blue
by you is not junk mail.
Why not just let the recruiters find a job for me?
You can, but less than 1% find a job this way. Why would you
do this when going direct has
so many advantages? Here are the differences:
- You do NOT have a
30% recruiter fee attached. This gives you an
advantage and the employer a big incentive.
- You might get there BEFORE the employer has
engaged a recruiter.
- You might prompt the employer to create a new
opening for you. This happens for about 20% of JobBait
clients.
Recruiters submit multiple candidates to employers.
The best you can hope for is that you'll be competing with
others - in other words, you'll need to prove that you will do a
better job for less money. Don't kid yourself here - employers want the best buy,
and recruiters give them what they want.
Why should I use genuine,
engraved stationery?
For the same reason
you wear nice clothes to formal events. Appearance matters -
it's your first impression. As a 6 or 7 figure executive, you
should avoid looking tasteless and cheap with plain,
laser-printed stationery.
Repeated surveys show
that decision-makers are 6 times more responsive to images that
express professionalism, attention to detail and a "sense of
caring" about identity. JobBait products and services are designed
to make your first impression successful. See the
prices page for our
specification.
How many letters get returned?
This is the most danced-around question in the direct
mail business because everyone knows you will not like the
answer. Normally you will get 5% to 10% returned.
In rare instances this has gone as low as 1% and as high as 18%.
If you are mailing to an industry that is changing rapidly, like
the dot coms that went bust years ago,
you will get more letters returned than you might expect. Ditto
for the rapidly-declining textile industry. And recessions cause
the return rates to go up. This disheartening fact cannot be avoided,
and it's perfectly normal in direct mail campaigns. When you send out
several thousand letters, many can get hundreds returned in a few days!
Do you guarantee replacements for returned letters?
No. If we did, our prices would go up to cover the worst
case. Other suppliers sometimes provide this guarantee, and they
charge up to twice as much.
Does direct mail work for consulting?
Absolutely. The techniques are exactly the same. The
difference is your value proposition.
To see more about solo consulting, click
here.
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