Going
Direct, the #1 Way to Find a Job
Here's how going direct works:
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| John
Lucht recommends going direct in Rites of Passage
and on RiteSite.com: "Classic Direct Mail
... still the #1 way
to reach the many decision-makers who might want to hire you"
and the "only polite and practical way." |
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| Joyce
Lain Kennedy, a well-respected syndicated career columnist for
39 years, gives direct mail "two thumbs up."
Marketing executives KNOW how
well this works. |
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85% find a job in 90 days ... with a saturation mailing
It takes about 3,000 letters per $100k in salary to achieve
85% odds of success in 90 days. This was calculated from
statistical data, surveys, and hundreds of testimonials over
a period of many years.
Here are two approaches:
- Saturate your marketplace: Send 3,000 letters per $100k
in salary. If the industries and locations you're
targeting are growing and robust, send less ... and if not, send more.
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Progressive:
Send 1,000 or more letters every few weeks to the same
mailing list until you land the job you want.
Statistically, you increase response rates by an
average of 2% each time. At a salary of $100k, you
can achieve 85% odds by the third mailing.
The more money you make, the more letters it
takes.
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A $450k+ CEO sent letters to
3,300 local companies and
received 17 calls, 8 long phone
interviews and 6 follow-up
interviews ... all within 9
weeks. He turned down 2 job
offers and accepted a third that
offered ownership. His thank you
note read in part: "Six years
ago the retained recruiters
found my new job. This time it
was the direct mail. Thanks for
all your help along the way."
DC |
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