Going Direct, the #1 Way to Find a Job

Here's how going direct works:

• Find the decision-makers most likely to hire you.
• Send them a letter with a compelling value proposition.
• Don't send a resume for 6x the response rate
• Refer to your website for 50x the traction
• Interview while you sleep with a video clip.

John Lucht recommends going direct in Rites of Passage and on RiteSite.com: "Classic Direct Mail ... still the #1 way to reach the many decision-makers who might want to hire you" and the "only polite and practical way."
Joyce Lain Kennedy, a well-respected syndicated career columnist for 39 years, gives direct mail "two thumbs up."  Marketing executives KNOW how well this works.

85% find a job in 90 days ... with a saturation mailing

It takes about 3,000 letters per $100k in salary to achieve 85% odds of success in 90 days. This was calculated from statistical data, surveys, and hundreds of testimonials over a period of many years.

Here are two approaches:

1. Saturate your marketplace: Send 3,000 letters per $100k in salary. If the industries and locations you're targeting are growing and robust, send less ... and if not, send more.

2. Progressive: Send 1,000 or more letters every few weeks to the same mailing list until you land the job you want. Statistically, you increase response rates by an average of 2% each time. At a salary of $100k, you can achieve 85% odds by the third mailing.

The more money you make, the more letters it takes.