 Mailing Lists
Find the decision-makers most
likely to hire you.
When you do this right, about 80% will be
CEOs and Presidents. The rest will typically include Chairman,
Executive Director, Managing Director, Partner or Owner.
Don't waste your time drilling down in the
organization chart trying to find the "hiring manager."
Instead, get your letters out the door.
Here's an example. A $150k sales executive in
California sent his value proposition to several
thousand companies, and one of them went to the CEO of a
$12 billion company in the Midwest. The CEO called him
and invited him to interview, based only on his letter.
And the CEO offered him a job, which he turned down
because he had a better offer.
Sources
Here are a few mailing list sources to get you started.
Coverage varies widely. Pricing also varies widely. Some have minimums, some sell one-off lists,
some sell subscription slices, and some are so
complicated that the average job-seeker
might give up trying to figure it out.
If you want a FREE mailing list, check your library -
they often give access to some of the most popular
databases. Library
access
however typically has limits, and this approach is not practical
for large volumes.
Email lists
In case you're looking for an email list,
don't bother. Here's why:
Imagine a decision-maker having his or her
name and email address discovered and sold to job
seekers. At first the decision-maker gets a few inquiries, then
dozens, then hundreds. If you can find a list of
decision-maker email addresses, so can everyone
else. This strategy will always backfire no
matter how you do it, and your email will arrive
as spam.
Having said that, if you still want an email
list, here's a
Complete Email Marketing Guide.
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