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Success
Rates
The success rates on this page are long term averages from
surveys, statistical data, and hundreds of testimonials
over 10 years. These are
guidelines with all things being equal.
Today, all
things are NOT equal - unemployment is high and jobs are
scarce. It takes a more
aggressive approach no matter which strategy you use.
This is why we focus so much attention on your
value proposition,
targeting,
mailing lists and
sweet spot to maximize
your odds.
90% in 90 days
If you combine direct mail with networking,
recruiters and job boards, your total odds are 90% in 90
days. (Ask a math teacher if you need help understanding
how 85% + 30% + 1% + 1% = 90% odds)
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Direct mail to decision-makers ... 85% in 90 days
Normally it takes 3,000 letters (snail mail, with a
stamp) per $100k in salary to achieve 85% odds of
success in 90 days. In good times (late 1990s), it took
only 2,000 letters. In deep recessions it takes about 5,000.
Since this recession is now over, our best estimate now is 4,000 letters per $100k.
Here are two approaches:
- Saturation: Send all your letters on the
same day for 85% odds. This is the fastest approach and it maximizes
your odds of multiple, simultaneous job offers.
- Progressive: Send smaller quantities
every few weeks until you
land what you want. Your odds of multiple,
simultaneous job offers go down, and this approach
takes longer ... but you do conserve cash.
Direct mail is the #1 way to reach the
decision-makers most likely to hire you. It's also the
ONLY polite and practical way, and the ONLY strategy
where you can increase the power of you job search as
much as you want, whenever you want. It's the only polite and practical way to reach
the hidden job market.
This is a numbers game
Not everyone needs you, no matter how good
you are. Not everyone needs your
lawnmower either, but some do. The point is that you
need to reach out to thousands to find the one
or more who might want to hire you.
Email and fax
Email and fax
cost more per interview than sending a letter - we've
tested both. Plus, they are tasteless, inappropriate and
unbecoming for 6 and 7 figure executives.
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Networking
... 30% in 90 days ... 50% in 12 months
Networking is the most popular job-finding strategy used
today. In 2005, the average time to find a six-figure-plus job
thru networking was 10 months. In 2009, the average went up to 12
months.
In 2005, a well-known six-figure job board with 10,000+
members found that 37% of their members landed interviews through
a combination of 3 strategies, including networking. And, their
average member had been on board for 11 months. Networking by
itself (1
of their 3 strategies) was statistically less than 37% in 11
months in 2005. Most would argue MUCH
less in 90 days. And during a recession, it's even less. Our estimate of 30% in 90 days is VERY generous.
Before you put all your eggs in one basket, consider this: Networking is a competitive job-search strategy that gives
employers the most-qualified candidate at the lowest salary.
Employers want their "best buy" and can intentionally
"leak" their job openings to the networking community where the
news spreads like fire. Then, hundreds or thousands apply.
Here's the staggering part.
Since networking is the most-used job-finding strategy, how come ...
- Within a year, hiring managers regret 50% of the hiring
decisions they make. (source)
- Only 10% of attempts to hire a top performer are
successful. (source)
- 46% of new executive hires quit or are fired
within the first 18 months. (source)
- Only 45 percent of Americans said they were satisfied
with their jobs. (source)
One could argue that the most-used system, networking, is
not working very well. Maybe that's because with networking,
people take whatever job happens to come along
next, rather than proactively looking for the job they want
and deserve through direct mail.
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In theory, your employer pays an outplacement firm to help
you find a job. In reality, many employers use outplacement
firms to do whatever it takes to make you go away and avoid
litigation.
Outplacement firms don't tell you is that only about 25% of their
clients find a job in 90 days. Insiders call it their "dirty
little secret." Instead, outplacement firms redefine success as learning how to network, interview
and write a resume ... and they offer upscale offices and
secretarial services ... but they never define success
as actually finding a job. Some firms claim higher success rates, but look at the fine print - the
time frame is "eventually," not "90 days."
Most displaced executives already know how to search
for a job and can do it from home. They don't need an
office, fax, Internet access and secretarial services.
They also don't need a career map, interviewing
techniques and training on how to find a job.
Outplacement is quickly becoming a commodity benefit, much like
healthcare, farmed out to the lowest name-brand bidder ... which
lowers the odds even more. The standard fee for outplacement is 15% of an
executive's salary. Unfortunately, most executives get less.
Here's the interesting part: JobBait's services are 3
times more effective than outplacement at less than half the
cost ... a 6 to 1 advantage for the job-seeker.
Want more? Read the article by the WSJ on
Outplacement Firms Struggle to Do Job.
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Are you a perfect fit for exactly what a specific recruiter
wants?
Thousands
of recruiters get thousands of resumes a year (some get
thousands a month and a few get thousands a week). With so many
resumes received, they can't possibly call everyone back.
We called
several large and small recruiting firms to check our 1% - and
without exception, they all told us that 1% in 90 days is way too high.
About 80% of all retained searches for highly-compensated executives are managed by
these 7 firms:
- Korn/Ferry
- Heidrick & Struggles
- Spencer Stuart
- Egon Zehnder
- Boyden
-
Russell Reynolds
- Christian & Timbers
For these 7 firms, you should visit their website and fill
out their forms. If you would like to email your resume to
hundreds or thousands of recruiters, you would do well to start
with
RiteSite for $94
(their recruiters are "100% retained") or
MyResumeAgent (a division of Kennedy Information) for $87
(their recruiters are "mostly retained"). Others who offer to email your resume to recruiters
typically
license their list from Kennedy Information
and spin it differently to make it look better. Surprise!
Employers want their best buy, and recruiters are paid about 30% of an executive's salary to give employers the most-qualified candidate
at the lowest salary. Classic direct mail gives you a 30%
advantage over those who use recruiters.
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In 2005 there were 33,000 job boards. In 2006 there were 40,000. In 2007 we stopped
keeping track - they were popping up too fast.
Here are a few six-figure boards to get you started:
One of these six-figure job boards shows "all" success stories at
just over 500 and they boast more than 1 million
members. Do the math: that's 1/20th of 1% without a time
limit. CareerBuilder,
in a CNN interview, said they help
"over 1 million
people in the United States find jobs each year"
(that's 83,000 per month). They
estimate 23 million people were looking for jobs on
their site in January 2008. Do the math: that's 1/3rd of 1%
in 1 year.
For executives, the odds are much smaller.
Caution: Most executive job boards have solid privacy
statements. However, one of them has many pages of warm,
fuzzy text assuring you that your personal information
is safe and secure. Then, about two-thirds of the way
through they say: "In some instances in the future we
may share your personal information with third party
contractors for the sole purpose of mailing you
promotional or educational materials." Ouch! Surprise!
Job boards allow employers to get the most-qualified candidate
at the lowest salary.
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There are thousands of places to post your
resume. Monster had 70 million resumes posted in early 2008 including
more than 2 million executive resumes. With about 140 million
employees in the United States workforce, the odds should be obvious.
1% in 90 days is way too high.
Before you post your resume, consider the potential consequences.
You're exposing your personal information for the world to see
(identity theft)
and you WILL be contacted by "bottom feeders," aka ambulance
chasers. Some bottom feeders do a bait and switch - telling
you they have a job for you and then oops, you don't fit - but
they
conveniently have something to sell you that might help.
Resume posting allows employers to find the most-qualified candidate
at the lowest salary.
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