Want 6 times the job-search traction?
Send a value proposition letter, not a
resume.
Everyone has value, bar none. The hard part for most
is identifying that value and matching it with the
businesses that need you.
Let's start tough.
- What good are you exactly?
- Why should you get the big bucks?
- What's in it for me?
- Why should I care that you even exist?
You may not like these questions, but when you meet a
decision-maker, that's what they want to know.
If you have a concise and compelling answer, you're in. If
not, get out, you can’t talk to the decision-maker and
they DEFINITELY do NOT want to talk to
you.
A value proposition is a clear and specific statement
about the tangible benefits of your services. It focuses
on measurable results
in dollars or percent. Your education
doesn't count and it doesn't matter how long you've been
doing it. For example: I turn lead into gold with a 200%
ROI. I dropped
out of 5th grade and I
learned how to do it yesterday. However, I do turn lead
into gold. Want some?
| Remember this: If you can't measure it, it
doesn't count. |
If you're still working on your keywords and
"elevator pitch," and writing revisions of your letter and resume to make it "more gooder,"
you've got the tail wagging the dog.
