Home

Free Executive Job Market Report

Services & Prices

Testimonials

About Us

   
 

90 Day
Job-Finding Odds

_1. Going Direct 85%
2. Networking 30%
3. Outplacement 25%
4. Recruiters 1%
5. Job Boards 1%
6. Resume Posting 1%

How To
Improve Your Odds

7. Value Propositions
8. Targeting
9. Mailing Lists
10. Resumes
11. Websites & Video
12. Avoid the Hype
You've already read or heard about us...

 

Value Proposition Letters

Want 6 times the job-search traction?

Send a value proposition letter, not a resume.

Everyone has value, bar none. The hard part for most is identifying that value and matching it with the businesses that need you.

Let's start tough.

  • What good are you exactly?
  • Why should you get the big bucks?
  • What's in it for me?
  • Why should I care that you even exist?

You may not like these questions, but when you meet a decision-maker, that's what they want to know. If you have a concise and compelling answer, you're in. If not, get out, you can’t talk to the decision-maker and they DEFINITELY do NOT want to talk to you.

A value proposition is a clear and specific statement about the tangible benefits of your services. It focuses on measurable results in dollars or percent. Your education doesn't count and it doesn't matter how long you've been doing it. For example: I turn lead into gold with a 200% ROI. I dropped out of 5th grade and I learned how to do it yesterday. However, I do turn lead into gold. Want some?

Remember this: If you can't measure it, it doesn't count.

If you're still working on your keywords and "elevator pitch," and writing revisions of your letter and resume to make it "more gooder," you've got the tail wagging the dog.

Here's a real-world value prop example

I help businesses move their production to Asia. The companies I've already helped have added an average of 9 points to EBIT and realized a payback of more than 20 to 1. Would you like some help?

Need more. Check this out just for fun.

 
VP of Marketing: "I just got another call from the CEO of a $464M international company. This is unlike in the past where the discussions were always more exploratory – rather, they seem to have confidence in my value and jump right into discussions on how to make it happen for them. As a result of your coaching and packaging, I even got a personal note from Xxxx, the CEO of [$XX Billion company], in response to the letter. Once again – thanks!" DM