 Value Proposition
What are you worth, exactly?
A value proposition is a statement of the
benefits an employer will receive when they hire
you. Simply put, it tells the employer what they
will get for their money. It must be clear,
concise and compelling; and it must be
measurable in dollars ($) or percent
(%).
If you can’t measure it, it doesn’t count.
And education and experience are not
substitutes for value.
Here's an example to help you understand: I turn lead into gold at $50,000 per day.
If you must know, I can't read, can't
write, dropped out of 5th grade and learned how to
do it last week. I do
however turn lead into gold at $50k per day - want some?
Don't send a resume
When going directly to decision-makers, send only a letter.
Our clients (all $100k+ and average $300k) helped us
test the "Don't Send a Resume" theory. We gave
them a free website in exchange for split mailings -
half with a resume and half without. After tens of
thousands of letters, here were the results:
- Letters without a resume averaged 6
times the response rate
- For letters that specifically referred
decision-makers to our client's website
for their resume (thinking that's what they wanted), only 13%
looked at the resume
- Decision-makers later told our clients that the
letter would have never reached their desk if a
resume was attached
Do you like to read resumes? Do you know anyone who
does? Well, connect the dots - give the decision-makers
what they want.
Email and fax
In case you're wondering, hoping, or wishing:
Email and fax
cost more per interview than sending a letter - we've
tested all three. Plus, decision-makers describe
email and fax
as tasteless, cheap, inappropriate and
unbecoming for 6 and 7 figure executives.
When to send a resume
If you're focusing on the
visible job market through
networking, recruiters and job boards, you must
send a resume ... you're competing with hundreds or
thousands to
prove that you will do a better job for less money.
Our clients don't compete - they go
direct.
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